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Free guides · 20 and counting

Every free guide from our reels, in one place.

Commented a keyword on one of our Instagram reels? Your guide is here. New guides are added every day.

WHEN

The 4 Qualifying Questions: Find Out If a Lead Will Buy This Quarter

Ask 4 short questions in the reply thread to see who is ready now and who is later, plus the come-back message for leads who said not yet.

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SPEED

The 5-Minute Response Playbook: Win More Leads Without More Ads

Reply to every new lead in 5 minutes: the instant routing and alert setup, a first-reply template with a booking link, and a routing checklist.

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REALITY

The Inbox Math Calculator: What It Really Takes to Send 10,000 Cold Emails a Day

The real math behind big cold email volume: inboxes, domains, warm-up, how many new leads you need each month and the daily checks that keep it out of spam.

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PRICE

The Price-Range Question: 5 Versions + 3 Questions to Ask First

Ask the price-range question in writing before the sales call. 5 versions for different offers, plus the 3 questions to ask first in the reply thread.

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PLUGIN

Anthropic's Free Sales Plugin: 2-Minute Setup + 3 Prompts

Install Anthropic's free, open-source Sales plugin for Claude in 2 minutes, then use 3 prompts for prospect research, call prep and first-draft outreach.

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LIKES

The Post-Engager Playbook: Turn LinkedIn Likes Into Sales Conversations

How to turn the people who like and comment on LinkedIn posts into real sales conversations: export, filter, score with Claude and send 3 first messages.

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GRIEF

The Offer Test Sheet: Fix Zero Replies by Testing 3 Offers

Zero replies? Test the offer, not the copy. Write 3 offers for one list, send each to enough people, read contacts per lead. 6 offer examples.

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FUEL

The Lead Fuel Calculator: Never Run Out of Leads Mid-Month

Type your inboxes and sequence length, get sends and new leads per month, plus the exact date to order your next list. Free calculator.

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CLIENTS

The $10K-a-Month Reverse Calculator: Clients, Calls, Emails, Inboxes

Type your price and close rate, get the clients, calls, emails and inboxes you need per day to hit $10K a month. Fill-in sheet plus worked example.

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WELL

The Opener Swap Sheet: What to Write Instead of "I Hope This Email Finds You Well"

Delete the cold email openers that get ignored. 5 opener formulas with examples, where to find something specific in 2 minutes, a quality test and ready prompts.

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THREE

The Email 3 Template: The Follow-Up That Books the Meetings

Belkins tracked 7.5 million cold emails: step 3 booked more meetings than steps 1 and 2 combined. Here's the email 3 template.

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SLASH

The Slash Subject Line Kit: [Your Company] / [Their Company]

The slash subject line a famous founder swears by, why it works, and 4 steps to write the email that goes with it.

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MATH

The Sending Calculator: How to Send 1,000 Cold Emails a Day Without Landing in Spam

The full math for cold email volume: how many inboxes and domains you need, the warm-up and ramp plan, the Gmail and Yahoo rules, and the weekly health check.

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LOOKALIKE

The Lookalike List Playbook: 500 Companies Like Your Best Customer

Start from your 5 best customers and build a list of companies that look exactly like them. Steps, tools and the outreach sequence.

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FUNNEL

The Funnel Math Sheet: How Many Cold Emails You Need for One Signed Client

Real cold email funnels from our campaigns, benchmarks to start with, a step-by-step calculator, spreadsheet formulas and the levers that lower your cost per client.

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EA

The 2-Line Gatekeeper Email: Get Pointed to the Right Person

Stop pitching CEOs who don't read their own inbox. Ask the assistant one easy question and get a warm introduction instead.

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DEAD

Cold Email Isn't Dead: The 5 Fixes Guide (With the Data Behind Each One)

The 5 fixes behind our 82,671-email campaign: tracking off, small lists, verified lists, short emails and smart follow-ups. Plus a problem finder table and weekly checklist.

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CHECK

The 90-Second Morning Check That Keeps You Out of Spam

Three numbers to check every morning to protect your cold email inboxes, plus the Claude prompt that checks every inbox for you.

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CASESTUDY

The Case Study to Campaign Kit: Turn One Happy Client Into 10 Campaigns

Turn one real client result into 10 cold email campaigns aimed at lookalike companies. The 4 steps plus 10 angle prompts.

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AGENT

The AI Sales Agent Checklist: What AI Can and Can't Do in Cold Email

Instantly and Smartlead launched AI sales agents. Here's a checklist of what to let AI do, what a human must own, and what to test first.

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2–5 sales calls every day. Guaranteed.

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