Why emailing the CEO fails
Many CEOs don't read their own inbox. An assistant sorts it first into three piles: for the boss, for someone else, or delete. A sales pitch goes straight to delete.
The 2-line email
Subject: quick question
Hi {first_name}, who owns [your topic, e.g. sales hiring / outbound] at {company} these days?
Happy to reach out to them directly.We aim every campaign at the real decision makers, not just the biggest title. For one construction software client that meant 31 qualified demos and 6 annual contracts. Finding the right person at each company is slow research work, and it's a big part of what we do for clients.
Want us to set this up for you? Book a free call →The follow-up email to the person they name
Subject: {assistant_first_name} pointed me to you
Hi {first_name}, {assistant_first_name} said you're the right person for [topic].
[One line on the result you get for companies like theirs.]
Worth a quick chat?The rules
- ✅ Ask for a name. It's easy to answer.
- ❌ Never ask for the boss's calendar.
- ⚡ Email the person they point to the same day, while the name is fresh.
Quick answers
What if nobody replies?
Send one short follow-up after 3 days. If there's still no answer, move to the next company.
Is it okay to mention the assistant's name?
Yes, as long as it's true: only use the name of the person who actually pointed you there.
Want all of this done for you?
Save the setup time. Our team finds your buyers, writes the emails, answers every reply and books qualified sales calls into your calendar. Talk to our founder for 20 minutes and you will leave with a plan, whether you work with us or not.
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