The result that inspired it
One agency built $4-5M of pipeline for a single client by emailing companies that looked like that client (Smartlead case study: The Kiln).
The 4 steps
We do this with our own results. The agency client campaign below became the proof in many of our own emails: 2,146 interested replies in four and a half months. Turning one result into ten campaigns that actually send is real work, and it's what we set up for clients.
Want us to set this up for you? Book a free call →- Write the result as one line: who, what result, how fast. Use the number they count (calls, revenue, hires).
- Find companies that look like that client: same industry, size and stage.
- One angle = one campaign. Ten angles = ten campaigns.
- Put the closest match in line one, run all ten small, and scale the winners.
The 10 angle prompts
Here is one real client result: [who they are, what result, how fast, with the number] Write 10 different cold email angles that use this result. Use these 10 angles, one each: 1. Speed (how fast it happened) 2. Money (revenue or savings) 3. Before and after 4. Same industry 5. Same city or region 6. Same company size 7. The problem they had before 8. What they tried before that didn't work 9. Fear of missing out (their competitor is doing it) 10. The smallest first step For each angle: a subject line, a first line under 15 words, and a one-sentence proof. Plain English, no hype.
Links and tools
Quick answers
Can I use a client's name?
Only with their permission. Otherwise describe them: "a construction software company in Texas".
How small is "run all ten small"?
A few hundred people per angle is enough to see which ones get replies before you scale.
Want all of this done for you?
Save the setup time. Our team finds your buyers, writes the emails, answers every reply and books qualified sales calls into your calendar. Talk to our founder for 20 minutes and you will leave with a plan, whether you work with us or not.
Book a call with our founder